Thursday, February 7, 2013

Have You Been 'Scroogled'?


Microsoft has been criticising Google of the past few months in a popular ad campiagn named 'Scroogled'. Previously Microsoft had targeted Google on selling their top plaecs for Google Shopping as ads to big merchants. This time around, Microsoft has targeted the most popular Gmail service by Google. This time, Microsoft is against Google's policy of "reading every mail" and selling ads relevant to it.



Microsoft says that 70% of Gmail users don't know that Google goes through each and every email in order to sell ads. The keywords included in the email are scanned and ads relevant to the topic are sold to different companies.According to Microsoft, there is no way to opt out of this ad selling system.

Microsoft says that a solution is it's own email sevice Outlook.
According to Microsoft,

Outlook.com prioritizes your privacy. You won’t see ads based on keywords from your personal email.
Your email is nobody else’s business. But Google makes it their business. Even if you’re not a Gmail user, Google still goes through your personal email sent to Gmail and uses the content to sell ads.
So, After hearing all this, Will you be switching to outllok or remain with Google. Tell it to us in the comments section below. 

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